About Us

Crossroads IT can talk to IT administration because we’ve been admins. We’ve made the tough decisions and investments to make sure the companies we’ve been a part of have infrastructure that will last. We’ve written and implemented the policies that drive the technologies of our workplace. There are few things simple about making IT work for small businesses.

Our experience with larger companies allowed us to understand scale, and how to identify the roots of what works. Finding solutions that work at any size is crucial. Smaller businesses are especially affected by the consequences of past decisions, both good and bad. The easy way to solve a problem is not always the best way. We have witnessed first hand where companies have been forced to invest significant resources making a course correction that could have been avoidable.

We also know that small businesses need to be flexible, and what has worked in the past is not always the best move for every company. There are nuances to every problem and the details often dictate the taken path. Our experience has taught us to listen to each individual scenario and make sure the best possible solution is considered.

We offer invested solutions to your specific problems, not cookie cutter answers.

Our work histories include software development, desktop & server support, full-cycle project management, support desk building, and delving into all the tiny cracks of IT administration that drive people crazy. We’ve created websites, databases, and custom CRM solutions. We’ve built, supported, and maintained networks of various sizes and complexities. It’s been our job to be the crucial line of communication that translates customer needs to development, and development’s concerns to the customer. We’re the family IT gurus at every holiday gathering since families had IT problems.

The work we’ve accomplished allows us to understand the language technology is trying to speak, and the launguage people are trying to speak back. When your computer breaks, or a piece of software keeps crashing, finding the real reason is true skill. Having an answer is pointless unless you’re asking the right questions. The troubleshooting and information gathering experience that we’ve amassed gives us the edge in knowing what to look for, finding the right the solution, and accurately administering a fix.

There hasn’t been much we haven’t seen, and less we haven’t answered. 

Crossroads IT is based in the Times Square Building, making the intentional effort to stay around the Rochester and surrounding areas. Keeping our clients happy is more important than expanding beyond our control. Other IT companies tend to spread themselves thin, and their smaller clients suffer. By working with small business, start-ups, and residential users, we’re commited to keeping them impressed with our work. Your satisfaction is far more valuable to us than simply collecting a check.

We also live around downtown. When Rochester weather hits, or you have an after-hours emergency, we’re normally available to be there for you. That tangible presence gives us the opportunity to meet with you face to face and discuss your specific concerns; to find out how you want your office to work. It also allows you the option of keeping your machines onsite while we service them. You can avoid the hassle of shipping your laptop out for service, or waiting for something that’s already working to be returned to you.

Most importantly, we want to get to know you as a partner and understand your needs. The way we offer our services is dependant on knowing how we can help. Having a personal connection to your office and your people is irreplaceable. If you have a problem or a concern, we’ll be there to communicate however you need.

Technology doesn’t have to be impersonal.